In principle, of course, you do not have to take photos of all employees. From a certain company size onwards, this is hardly expedient. It is important that the employees are shown, who take on most of the customer contact. When looking at the portraits, the customer already gets a feeling of who will serve or advise him later. As a company, you also have to consider that not every employee wants to be photographed. This point must also be taken into account when planning and creating employee portraits.

A professional effect is particularly important when it comes to employee portraits. Accordingly, the portraits should be made by a specialized photographer who can use the light and setting to create the desired impression. Using cell phone photos as employee portraits is not only unprofessional, but also rarely makes a good impression on customers and visitors to a website.

Good employee portraits should convince the customer of the company and of the offers. This means, among other things, that the employees should appear natural and friendly in the portraits. When looking at the employees, the customer should immediately feel welcome and want to visit the company. A website with good employee portraits can be very effective in tempting visitors to visit a company or to buy goods or services.

No customer or advertising partner demands up-to-date employee portraits. In principle, however, the portraits should not be so outdated that the employees can no longer be recognized in reality. If there are changes in an employee, for example due to a radical change in hairstyle or an extremely strong increase or decrease, you should think about new employee portraits. In many companies it is now customary that new employee portraits are made every one or two years. In this way, entries and exits in the company can also be entered directly on the website.

Employee portraits can be used in a variety of ways in marketing. They can be used, for example, to gradually introduce the team and its areas of activity in newsletters. In addition, high-quality employee portraits offer the opportunity to use them to advertise certain goods or groups of goods and services, if the responsible employees are also quoted for the portraits.

A company can build trust and demonstrate transparency through employee portraits. In this way, potential customers can already familiarize themselves with the people on site or even recognize which employee will be responsible for them. This often significantly lowers the inhibition threshold to trust a new company.

Above all, locally operating companies, but also doctors and service providers from various industries benefit from employee portraits on their own homepage. Very large companies and internationally active companies usually do without such portraits, as they only play an insignificant role for corporate marketing on this scale. However, if you want to be found locally, you should definitely not do without suitable employee portraits.